Patrick Furlong

WORK HISTORY

EDUCATION

SKILLS

ABOUT PATRICK FURLONG

With over a decade of experience in digital experience design, web media, online marketing, and web development, I am passionate about cultivating partnerships, fostering comradery, and building trust. As a specialist in digital, my expertise spans web production, management, and the activation of digital brand campaigns. Leading teams, I excel in enhancing web experience effectiveness, optimizing web properties, and leveraging data trends for superior customer engagement. Proficient in HTML, CSS, JS, PHP. Tools like Adobe AEM, AA, Target, Google Analytics, and the Adobe design suite, I drive measurable conversions, implement marketing automation strategies, and ensure compliance. Contributions and Responsibilities: • Led teams in executing creative, online, digital, video, mobile experiences and strategies. • Oversaw web design development, ensuring optimal web properties\' performance. • Using AI and qualitative study tools and strategies to optimize experience conversion and SEO. • Utilized data trends for enhanced customer engagement and CMS capabilities. • Built marketing automation in Adobe Target, establishing testing best practices. • Pioneered mobile, podcasting, and web content personalization in Adobe AEM. • Applied governance and compliance activities, addressing security reviews and jurisdictional obligations. • Communicated effectively in English and French globally, leading remote teams through collaborative platforms. • Proficient in HTML, CSS, JS, PHP, AEM, AA, Target, Google Analytics, Adobe suite, video, and social media best practices. • Experienced with Google Search Console, Adwords, developing comprehensive SEM insights.