Patricia Chavez

Marketing Manager | Digital Marketing Strategies | Content Strategy | Creative Development | Integrated Advertising | Paid Media Planning | Analytics & Martech | Customer Journey | Cross Functional Team Leadership

Role
Senior Marketing & Content Strategy Lead at Wells Fargo
Location
Minneapolis, MN, US
LinkedIn followers
500 followers

About Patricia Chavez

Innovative, motivated, and enterprising seasoned marketing professional with experience across brand, content, creative, social, digital, traditional, mobile, and social. I bring this together by building strategic brand marketing architecture for both B2C and B2B audiences.My focus lies in harnessing online marketing analysis, content and creative strategy, and data‑driven insights to expand the client base and deliver seamless, high‑impact experiences. My tenure as a Brand and Performance Marketing Manager, spanning over eight years, has cemented a foundation in developing impactful content and creative campaigns that resonate across diverse segments.This has allowed me to steer projects that integrate innovative acquisition techniques, strategic content development, and performance‑driven creative to deliver cohesive, engaging customer experiences.

Experience

  1. Senior Marketing & Content Strategy Lead

    Wells Fargo

    Jan 2026 — Present

Education

  • Brunel University of London

    Bachelor of Science (BSc), Communication and Media Studies

    1995 — 1999

Skills

  • Digital Marketing
  • Ppc
  • Email Marketing
  • Brand Development
  • Segmentation
  • Online Advertising
  • Advertising
  • Media Production
  • Brand Management
  • Marketing Strategy
  • Media Planning
  • Customer Segmentation Strategy
  • Mobile Marketing
  • Creative Briefs
  • Conversion Optimization
  • Affiliate Marketing
  • SEO
  • Strategic Planning
  • Marketing Research
  • Product Marketing
  • Brand Awareness
  • Strategy
  • E-Commerce
  • Viral Marketing
  • Customer Acquisition
  • Creative Direction
  • Consumer Product Testing
  • Search Advertising
  • Web Analytics
  • Display Advertising
  • Digital Strategy
  • Social Media

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Patricia Chavez — Senior Marketing & Content Strategy Lead at Wells Fargo in Minneapolis, MN, US | Unifers