Kiran Patel
Senior Manager, Demand Generation Americas & Emea @Waters Corporation
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WORK HISTORY
Senior Manager, Demand Generation Americas & Emea @Waters Corporation
Wilmslow, GB
EDUCATION
The University of Salford
CIM Professional Post Graduate Diploma, Marketing
The Manchester Metropolitan University
Bachelor’s Degree, Business Studies
Alliance Manchester Business School
Master of Business Administration - MBA
ABOUT KIRAN PATEL
With extensive experience in marketing, sales and business development, I am a customer focused and commercially astute international marketing director specializing in development and execution of transformational strategic marketing initiatives, delivering against ambitious revenue growth and profit targets. I am strong engaging leader, known for being creative, open minded, enthusiastic, organised and hands-on. Applying my refined persuasion, influencing, motivational and negotiation skills; I have successfully built high-performing cross-functional teams in fast paced environments and cultivated strong relationships with internal and external stakeholders. I am skilled in value proposition development for complex technical products/services in easy-to-understand terms for the end users. My visionary and collaborative leadership style enables me to align product management, marketing and sales to share market insight and integrate resources with frugal approach to deliver product, service, and process innovation in tune with customer needs.Some of my key milestones includes:⇨ Directed four direct and 40+ indirect reports; delivering 60% leads growth, 70% cost per leads reduction, 50% conversion rate improvement and $1M savings through waste elimination at Mettler-Toledo.⇨ Led SaaS business development with P&L responsibility at PasTest, establishing challenger brand as a market leader within one year; achieving 100% increase in online channel sales with 15pp gross margin improvement.⇨ Credited with improving x15 PR coverage, decreasing £300K cost, and enhancing 9% sales at Buhler.⇨ Spearheaded investigation programmes to identify causes of decline and delivered stakeholders analysis along with business model, turnaround strategy, investment proposal and implementation plan during MBA study.⇨ Accelerated commercialisation of Arvia Technology securing £100K first pilot with a potential for £1M order.⇨ Developed a high-performing team of 10 direct reports and consolidated fragmented ad-hoc activities into centralised best practiced driven segment business development campaigns that saved £500K at Amec Foster Wheeler.⇨ Conceptualised the product selector for complex package printing applications that improved lead conversion by 7 percent points and positively impacting product management and R&D resource allocation at Sun Chemical.⇨ Delivered 7% YoY sales growth in a stagnant market, while attaining £17M revenue target at PC World Business.
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