Aryan Patel

Marketing Strategy Intern @Arden's Garden

Atlanta, GA, US

Collaborating with a cross-functional team of 4 interns to define a Next-Gen Engagement Strategy that connects Arden’s Garden with Gen Z and Gen Alpha consumers • Conducting consumer research and competitive benchmarking using SWOT, PEST, customer journey mapping, and brand positioning to uncover trends, growth opportunities, and market insights • Designing a multi-channel engagement roadmap in partnership with Arden’s Garden stakeholders, aligning retail, digital, and experiential touchpoints to increase youth adoption

Georgia State University

Bachelor of Business Administration - BBA, Marketing