Alay Patel
Executive Director - Corporate Marketing Strategy & Execution at Novartis, MM+M 40 Under 40
- Role
- Executive Director - Corporate Marketing Strategy & Execution at Novartis
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alay Patel
Award-Winning Creative Director | MM+M 40 Under 40 (2024) Corporate Marketing • Brand Development • Digital Transformation • Design SystemsNovartis / Johnson & Johnson / Bristol Myers Squibb Verizon / ESPN / Superdigital × Julian Edelman / Dow JonesCreative executive known for shaping distinctive visual identities, scalable design systems, and award-winning campaigns across healthcare, telecom, sports, and finance. Leads enterprise brand evolutions through modern design language and defined expression, while setting standards and governance that ensure quality, consistency, and long-term cohesion at scale.Oversees integrated campaigns, digital-first activations, and sponsorship strategy across global markets to strengthen corporate reputation and business growth. Hands-on practitioner with deep experience in design execution and art direction.MBA, Summa Cum Laude (Highest Honors)
Experience
Executive Director - Corporate Marketing Strategy & Execution
Aug 2024 — Present · East Hanover, NJ, US
Education
Rutgers University
Master of Business Administration - MBA
Rutgers Business School
Bachelor of Science (BS), Finance
Skills
- Cross-Functional Team Leadership
- Social Media
- Digital Strategy
- Product Marketing
- Social Media Marketing
- Digital Marketing
- Business Intelligence
- Javascript
- Adobe Creative Suite
- Graphic Design
- Html
- Strategy
- E-Commerce
- Integrated Marketing
- Analytics
- Web Design
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