Aditya Ρatel

About Aditya Ρatel

I have done my MBA in Marketing from TAPMI - Manipal.Brand Manager with a rich experience of 5+ years in Product management, Category management, Brand Management, and Area Sales. Currently working for Crompton Greaves as a Product Manager (Pan India) for the flagship business: Fans. Handling Premium range of ceiling fan business (BLDC+Induction)- top line of INR 1100+ Cr. Earlier I worked as a Category Manager (Pan India) in Godrej Applications for Premium Refrigerator business. Top line : INR 1700+ Cr. Also worked as Area Sales Manager - General Trade + Modern Trade in Godrej Appliances.

Experience

1. Product Marketing Manager

   Crompton Greaves Consumer Electricals Limited

   Mar 2023 — Present · Mumbai, IN

   As a Category Marketing Manager - Premium Ceiling Fans (BLDC + Induction), I am responsible for Managing ~1100 Cr business which accounts for around 30% of the total fan business of Crompton Greaves.Key Responsibilities:1) Competition analysis & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category.2) Develop the Marketing Mix for the category to include the products, communication platform, category guidelines and key communication element through strong consumer insights.3) Represent the consumer within the company and own category conversion, category P&L as a metric. Closely work with merchandizing to conceptualize and run events for driving category metrics revenue, etc4) Design the GTM and scale up for new categories – both online and offline sales.5) Define clear metrics for the category/sub-category success and build sustainable programs to structurally drive the same across the organization.6) Work closely, across functions ( NPD, Quality, Planning, Delivery Ops, Media Team ) for the following- Supply Chain and Procurement: Follow up and coordination in supply chain deliverables of maintaining stock/availability, procurement targets, monitoring sourcing price, packaging development and its pricing- Packaging design development and execution for products- Maintain performance and quality of launched products, tracking product ratings and suggesting improvements or corrective actions- NPD Funnel : Guide on New product Development and developing features in existing products.7) Internal/External Creative Agencies and other Strategic Planners - To develop the communication elements like Catalogue, Danglers, Posters, leaflets, packaging etc. and category/product implementation guidelines.Reporting to: Marketing Head

Education

• T A Pai Management Institute, Manipal

  Post Graduate Diploma in Management

  2018 — 2020

• Gujarat Technological University (GTU)

  Bachelor of Engineering (B.E.), Electrical Engineering

  2011 — 2015

• The Maharaja Sayajirao University of Baroda

  French Langauage

  2017 — 2017

• Baroda High School

  High School, Science

  2009 — 2011

Skills

• Generator Testing
• Electrical Engineering
• Plc Programming
• Transformer
• Motor Testing
• Plc Siemens
• Microsoft Excel
• Electrical Power
• Management
• Teamwork
• Team Management
• Autocad
• Offer Creation
• Electrical Power Testing
• Project Management
• Generators
• Motors
• Microsoft Office
• Plc Allen Bradley
• Matlab
• English
• Transformer Testing
• Tender Submissions
• Event Management
• Electrical Maintenance
• Report Writing
• Report Preparation
• Switchyard Equipment Testing
• C++
• Research
• C
• Negotiation