Pat Setter

Multi-media Marketing Specialist @The San Diego Union-Tribune

San Diego, CA, US

Execute brand and website redevelopment, digital advertising campaign management, copywriting, SEO/SEM implementation and contract negotiations with external clients and vendors.• Manage all facets of diverse accounts resulting in substantive growth in Digital accounts YoY.• Execute Vendor and Customer Relations including contract negotiations• Manage nation-wide, multi-layered accounts from coast to coast upwards of 50+ accounts• Execute all facets of account marketing plans including content writing, project management, online marketing, website management and drip campaign development• Data mine releveant information to increase productivity and ROI on camapigns. • Protect clients brand and voice while introducing fresh messaging and visuals for increased SOV.