Pat Lynch
Director of Content and Creative @D2L
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WORK HISTORY
Director of Content and Creative @D2L
Rebuilt content marketing function from scratch, putting foundational programs and systems in place to drive growth and streamline revenue-generating content production processes • Introduced scalable design and editorial functions to support rapid growth and maintain best-in-class global content production across three complex verticals • Built content team up from 2 reports to 7 and added creative team of 5. Currently managing a global Content and Creative team of 12 • Launched Teach & Learn, a podcast for curious educators, and leveraged conversations to support ongoing integrated marketing campaigns, build brand awareness and enhance the company\'s thought leadership profile • Lead content and creative services in support of all global integrated marketing campaigns • Elevated content quality and focus to drive 20% YoY growth in organic traffic and 110% YoY increase in time on page
EDUCATION
Western University
Bachelor of Arts (BA), English Language and Literature, (Hons)
ABOUT PAT LYNCH
I’m a seasoned content marketer and editorial director currently working in the ed tech…
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