Pat Kelly

Head of Data and Analytics @Boxt

Leeds, GB

Developing a digital-led, multi-channel marketing and communication strategy that supports the businesses aims for growth and customer satisfaction- Responsible for investment, management and performance for all paid media and digital channels including TV, Radio, Search, Social, and Display- Devise marketing & promotional campaigns to achieve our sales targets- Allocating budget for each marketing campaign/channel and tracking spend to ensure it falls within the allocated budget. Reporting on the return in investment in relation to the marketing plan and budget- Delivering national and regional TV campaigns across multiple channels to promote the brand and drive our customers to our digital channels- Creation of the Paid search strategy - planning & forecasting, campaign creation, bid management, optimisation and reporting- Management of external agencies including digital marketing agencies, data providers and lead generators.

Huddersfield University

Bsc (hons), Multimedia