Stefano Passa
Digital Marketing Director Gogoal E-play24 Cirsa Group @Gogoal
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WORK HISTORY
Digital Marketing Director Gogoal E-play24 Cirsa Group @Gogoal
Roma, IT
As a Digital Marketing Director in the Betting & Casino industry, I am responsible for overseeing 28 skins, including prominent brands like Eplay24, Cplay, SportItaliabet, BeGameStar, Sportium, and others. I manage and coordinate a team of over 30 professional people across various domains including Marketing Strategy, Product Innovation for Betting & Casino, CRM, Promo & VIP Management, Tipster Promotions & Academy, Games 4Fun, Contest Management, Institutional Communication, Vendor Relations, Affiliation Network, Events Management and Budget Administration. I directly manage 30 of the most important Tipsters in Italy to generate promotions and activities through marketing, which drive a sports betting turnover of approximately €600 million, leveraging an annual investment of over €8 million in bonuses. This results in an annual NGR of approximately €30-40 million.
EDUCATION
Project Management Institute - Milan
Project Management Professional License Course
Wall Street Institute - Milan
English Course
ANIMP
Certified Project Manager Associate – IPMA Level D®
QRP International
Certified ITIL® Foundation V3 – IT Service Management
Wall Street Institute
Premier English
Alto Potenziale
Project Management Professional
Alto Potenziale
Marketing & Sales Management Course
Infoplus
E-Procurement Course (MePA e AvcPass)
Simbologica
SAS Business Intelligence Course
Eurogiovani
Master in Europrogettazione, Focus Europa 2014/2020
Aveta Solutions
Lean Six Sigma Course
SKILLS
ABOUT STEFANO PASSA
I have an extensive experience and knowledge working as Project Manager, Marketing Manager and Innovation Manager for over 20 years. Certified Project Manager IPMA-D®, Certified ITIL® Foundation V3 - IT Service Management and Certified Google Digital Marketing (Fundamentals, ADS, Analytics), during the past I have worked for many major projects in the areas of Information Technology and Services, Telecommunications, International Affairs, Oil & Energy, Entertainment, etc. I\'m an expert in Strategic Marketing, Business Development & Affiliate Campaign in the Italian Betting, Casino and Poker Market.I had the luck and ability to be able to manage projects and create strategic products in various sectors, one of the most important being the new Totocalcio project. I like innovation and I\'m curious about new technologies, such as NFT, Blockchain, Web3 and Metaverse universe.I am an expert in affiliate techniques through for fun games for converting to customers.Expertises:Project/Program/Portfolio Management Social Media Marketing & Digital Marketing (SEO, SEM, DEM and Viral Marketing)NFT, Blockchain, Web3 and Metaverse EnthusiastGrowth Hacking Specialist Sports Betting/Online Casino/Skill Games/Poker Online ExpertLive Poker Tournament Manager & Poker Coach ProfessionalAffiliate Sport Betting, Professional Tipster & Poker Players Executive (330k player own database)Head of Promotions, Loyalty & GamificationCasino & Poker Status VIP Promotional expert
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