Pasquale Campopiano

WORK HISTORY

EDUCATION

SKILLS

ABOUT PASQUALE CAMPOPIANO

I am a content director with extensive experience in companies working in different sectors, including sports, broadcasting, culture, entertainment and information. Three things about me- I am currently content manager at AC Milan and coordinator of the content creators & digital reporters team. I am responsible for ideating, supervising, and approving cross-platform digital content (web, app, OTT). I manage the entire content lifecycle, from concept development to final output, ensuring alignment with brand values and audience expectations. My background includes significant experience with major national and international digital broadcasters. This has allowed me to hone my professional skills and develop a keen sensitivity to the evolution of digital content. My work in these environments has equipped me with the ability to adapt quickly to new trends and technologies, ensuring that the content I produce remains relevant and engaging- Between 2016 and 2017, I uncovered the story of AC Milan\'s sale to a Chinese consortium as a journalist. This spy story marked the end of the Berlusconi era and culminated in a book,*#Neorosurosso*, which I authored for Ultra Edizioni. This experience not only honed my investigative and storytelling abilities but also deepened my understanding of the sports industry\'s intricacies- My passion for storytelling and the evolution of digital content led me to explore brand journalism. From 2016 to 2018, I became a digital & social influencer, with my posts on X and Instagram reaching millions of people and garnering thousands of mentions and interactions. This journey underscored the power of engaging content and its ability to resonate with a wide audience.