Pashmina D.

About Pashmina D.

Entrepreneur and operator with 20+ years in Marketing and Operations, focused on building…

Experience

1. Head of Marketing & Operations Founder

   Bar & Cocoa

   Sep 2015 — Present

   Developed and implemented an omni channel marketing strategy, including brand development, content, paid search and social, email/SMS, to scale Bar & Cocoa to Top 1% of all Shopify e-commerce websites. Utilize data and analytics (GA4, Facebook, Klaviyo, Airtable, and more) to guide marketing strategy and business initiatives, executing on core product while improving retention, acquisition, average cart, and LTV. Direct day-to-day business operations, integrating automations to improve efficiencies and RPE across Customer Support, Marketing, and in-house Fulfillment & Logistics processes. Manage domestic and imported inventory, cultivate vendor relationships, and handled demand planning and forecasting for over 1K products. Tech stack: Coda, Make, Shopify, Awtomic, Smile.io, Klaviyo, Clickup, GTM, GA4,

Skills

• Web Marketing
• Pay Per Click (Ppc)
• Social Media Marketing
• Social Media
• Google Adwords
• User Interface Design
• Product Development
• Wordpress
• Graphic Design
• Analytics
• Usability
• Search Engine Marketing (Sem)
• SEO
• Interaction Design
• Online Advertising
• Information Architecture
• Product Management
• Landing Page Optimization
• Saas
• Facebook Ads
• Conversion Optimization
• Facebook
• Search Engine Optimization (SEO)
• Ppc
• Web Analytics
• Web Design
• Online Marketing
• Website Development
• Sem
• Google Analytics
• User Experience