Pashmi Mehra
Citi | Ex- EXL | M. A. Economics- JNU | B.A.(H) Economics- Hansraj, DU
- Role
- Business Data Analyst at Citi
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pashmi Mehra
Pashmi is a seasoned Strategy Analytics professional with ~5 years of experience in the…
Experience
Business Data Analyst
Feb 2024 — Present · Bengaluru, IN
Domain: Retail Banking - Existing Customer management Campaign Analytics- Leading campaign strategy and end-to-end targeting execution for a base of 17M+ customers across 4 flagship retail products- Spearheaded a profitable segmentation initiative using ML algorithms—boosted customer retention by 45% and YoY balance growth by 75% while reducing targeting costs by 50%- Unlocked ~$2.5M EBIT impact by optimizing retail product campaigns (~3M base)- Collaborated with senior product and marketing leaders to drive campaign performance improvements through data-led insights and segmentation optimization.Tools & Techniques: Predictive Modeling | A/B Testing | Campaign Execution | PySpark | Hive | SQL | Persona Segmentation | Stakeholder Engagement
Education
Jawaharlal Nehru University
MA - Master of Arts
2018 — 2020
Holy Child Auxilium
PCM with Economics
2013 — 2015
Hansraj College, University of Delhi
Bachelor's degree
2015 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.