Pashea Benton
Head of Customer Relationship Management | Brand & Advertising @ MassMutual | CRM, Lifecycle, DTC and Data Activation Strategist
- Role
- Marketing Committee - Springfield Museums at Springfield Museums
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About Pashea Benton
At MassMutual, my leadership in Customer Relationship Management is defined by a deep commitment to leveraging first-party data to craft personalized, data-driven marketing experiences through email, in app messaging, direct mail and more. With the support of my CRM team, we\'ve excelled in deploying sophisticated email strategies and journey automation to engage both B2B and B2C audiences effectively.My expertise in utilizing Salesforce Marketing Cloud has been instrumental in enhancing customer engagement and retention. Collaborating with cross-functional teams, we\'ve aligned our CRM initiatives with broader brand and business objectives, ensuring that every campaign delivers relevant experiences and measurable results.
Experience
Marketing Committee - Springfield Museums
Jun 2020 — Present · Springfield, MA, US
Education
Nichols College
BA, Business
2001 — 2002
Eastern Connecticut State University
B.A., Business Administration MKTG
2002 — 2005
Skills
- Advertising
- Social Media
- Direct Marketing
- Integrated Marketing
- Email Marketing
- Online Advertising
- Digital Marketing
- Time Management
- Research
- Marketing Communications
- Creative Direction
- Crm
- Product Marketing
- Social Networking
- Social Media Marketing
- Photography
- Online Marketing
- Leadership
- Marketing
- Newsletters
- Marketing Strategy
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