Pascal Perry 帕斯卡
Adjunct Professor, Digital Marketing - Edhec Online @Edhec Online
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WORK HISTORY
Adjunct Professor, Digital Marketing - Edhec Online @Edhec Online
Nice, FR
Élabore et délivre des cours virtuels sur la plateforme d\'apprentissage Moodle : Marketing de l\'intention (Inbound Marketing) Marketing des comptes stratégiques (Account-Based Marketing [ABM]) Stratégie éditoriale (Content Marketing) Analyse de données web (Web Analytics, Google Analytics 4 [GA4]) Publicité en ligne (Search Engine Advertising [SEA], Google Ads) Optimisation locale (Local Search Engine Optimization [SEO], Google Business Profile [GBP]) Évalue la performance des apprenants: Dispense des réunions virtuelles et des sessions questions-réponses pour renforcer les points-clés Élabore et évalue les devoirs et examens Organise des sessions de certification Google Ads et Google Analytics 4 (GA4) Diplômes délivrés : Bachelor (Bachelor of Science [B.Sc.]) Maîtrise (Executive Master, Master of Science [M.Sc.])
EDUCATION
Stanford University
Statement of Accomplishment with Distinction, Writing in the Sciences, Professional, Technical, Business, and Scientific Writing
Boston University
Sabermetrics 101: Baseball Analytics
University of Illinois Urbana-Champaign
Digital Marketing
Stanford University
Machine Learning (ML), Artificial Intelligence
Rice University
Certificate of Accomplishment, Interactive Programming in Python
Google Trusted Photographer, Google Business Photos Trusted Photographer, Photography, Virtual tour, 360-degree photo, Panorama
University of Illinois Urbana-Champaign
Text Retrieval and Search Engines
ESSEC Business School
Hotel Management: Distribution, Revenue and Demand Management, Hospitality Administration/Management
Mapping with Google Maps and Google Earth, Digital Marketing
University of Washington
Computer Networks, Coursera Statement of Accomplishment, Computer Systems Networking and Telecommunications
Johns Hopkins Bloomberg School of Public Health
Data Science
Google AdWords Qualified Individual Certification Program, Google AdWords, Google Search & Display Networks, Search Engine Advertising, SEA, Pay per Click, PPC
SKILLS
ABOUT PASCAL PERRY 帕斯卡
Stop thinking, start listening!Intent-based marketing allows you to refocus on customer your acquisition initiatives by switching from grabbing people\'s attention (pushing products) to addressing their intent (giving value).Switch from push marketing to pull marketing, now!I am a professional passionate about digital marketing, data science, and natural language processing. Equally passionate about teaching and exploring the great outdoors!
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