Pascal Fantou

WORK HISTORY

EDUCATION

SKILLS

ABOUT PASCAL FANTOU

Senior Executive with over 25 years of international experience driving digital growth, innovation, and strategy. A hands-on leader with a clear strategic vision and a strong focus on ROI and profitability. Passionate about connecting AI with business models to gain a competitive edge through rapid innovation and execution.Expertise: • Digital Marketing & Sales (25+ years): Proficient in SEA (Google Ads, Microsoft Advertising), SEO, Display and Affiliate Marketing, Conversion Optimization, and CRM. Leverage Business Intelligence and Analytics to enhance Customer Lifetime Value with a focus on ROI. • Innovation & R&D (20+ years): Transform ideas into rapid prototypes and viable business models. Committed to accelerating innovation and execution speed to stay ahead in competitive markets. • International Business Development (25+ years): Extensive experience in B2B and D2C digital markets. Specialize in new business development through R&D, product development, and innovation on a multinational scale. • Information Technology (30+ years): Deep knowledge in software development, architecture, security, release, and deployment. Proficient in PHP, Python, Java, and experienced with cloud technologies like AWS, Azure, Google Cloud, and Terraform. • Leadership & Coaching (20+ years): Seasoned speaker, moderator, and advisory board member at international conferences. Experienced in coaching young leaders, fostering talent, and guiding career development.Industry Experience: • Sectors: Household Appliances, Premium Brands, Media, Retail, Automotive, Verticals, OEM. • Companies: Miele, BMW, Google, Daimler, MediaMarkt, AOK, EY, Pro7, Scout24, Deutsche Telekom, Beiersdorf, Burda.Specialties: • Marketing Management • Growth Management • International Business Development & Management • Entrepreneurship • Privacy and GDPR Compliance • International Negotiations & ContractsNotable Achievements: • Drove 20x revenue increase through innovative landing page strategies. • Achieved 10x growth in KPIs via growth hacking. • Scaled daily registrations from 600 to at FriendScout24. • Increased test drive bookings by 5x through email marketing optimization at BMW. • Developed the Q48 Academy, a digital marketing education platform.Personal Traits:Curious, open-minded, and ready for new challenges. A strategic thinker with a hands-on approach to achieving goals while maintaining a clear perspective on overall business strategy. Committed to delivering results that drive profitability and long-term success.