Pascale McCafferty
Experienced Paid Media Marketing Manager
- Role
- Associate Director of Paid Media at Elite Media Group
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Pascale McCafferty
20 years of experience in paid search, including hands-on experience building…
Experience
Associate Director of Paid Media
Apr 2025 — Present · Lehi, UT, US
Work with multiple agency partners to develop and implement paid media strategies to align with client business objectives.Build, optimize, and troubleshoot campaigns across search, social, and display tactics.Analyze data from various platforms to identify trends, opportunities, and areas for improvement.
Education
University of Redlands
MA Ed, Educational Counseling
2002 — 2005
California State University-San Bernardino
B.A., English - Creative Writing
1994 — 1999
Skills
- Msn Adcenter
- Sales
- Ppc
- Google Adwords
- Advertising
- Analytics
- Web Marketing
- Account Management
- Social Media Marketing
- Online Advertising
- Editing
- Digital Marketing
- Sem
- Google Analytics
- Editorial
- Campaign Optimization
- Salesforce.com
- Copywriting
- Content Production
- Admissions
- Online Marketing
- Social Media
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