Pascale Cardozo
Director, Social Impact Marketing | Art & Design Enthusiast | Cultural Strategist | Storyteller | Empathetic Leader
- Role
- Director, Social Impact Marketing at TaskForce
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Director, Social Impact Marketing
Jul 2022 — Present · Los Angeles, CA, US
In this role I have- Developed and led the Marketing strategy for LA County\'s Human Relations\'s anti-hate program, LA vs Hate. Engaged 200+ multicultural, multi-sector stakeholders in an art-forward campaign and community-driven program promoting anti-hate, anti-racist solidarity. Represented the program with public agencies, city officials and private sector partners. Worked closely with civil rights lawyers, community organizers, NGO Executive Directors and other public servants- Created the strategic approach and acted as Program lead for 8-month civic art program that resulted in 5 new community murals honoring those most affected by hate. Simultaneously led 5 teams of producers, artists, CBOs and elected officials in the planning, outreach and execution of community-informed murals and unveiling events, including culturally relevant performances and speakers- Developed and led the Marketing strategy and brand relaunch for LA County’s Fair Chance hiring program for system-impacted individuals (SII) and hiring managers. Led the creative team in rebranding the program and campaign design. Conceptualized the storytelling approach and original photography of SII that would be the anchor point of the campaign- Directly managed vendors, partners and visual artists; painters, muralists, fabric artists, illustrators, multi-media artists, to execute strategic partnerships and campaigns for - Oversaw the market research, survey learnings, brand architecture, rebranding design process and social media strategy for the LA County\'s Department of Arts & Culture, considering the departments future goals and positioning.
Education
Universitat Politècnica de Catalunya
Postgraduate, City Marketing Consultant
University of Maryland
The Cycle: Management of Successful Arts and Cultural Organizations
Saint John's University - Peter J. Tobin College of Business
Bachelor of Science, Specialty in Integrated Marketing
University School of Design and Engineering of Barcelona
Master, Design, Ephemeral Art and Public Space
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