Pascale Acaf
International Brand and Marketing Lead @Bombardier
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WORK HISTORY
International Brand and Marketing Lead @Bombardier
Montreal, QC, CA
EDUCATION
McGill university
Management with Internet Business concentration, E-Business
Concordia University, John Molson Business School
Bachelor Degree, Commerce; Marketing and International Business
SKILLS
ABOUT PASCALE ACAF
I am an international marketing strategist with over 20 years of experience in the luxury and private aviation sectors, including 6+ years at Bombardier, where I currently lead regional marketing across Europe, the Middle East, APAC, Turkey, India, and Africa. My expertise lies in developing and executing global marketing strategies that resonate with UNHWI and decision-makers in the luxury space. I specialize in brand positioning, data-driven campaigns, acquisition strategies, and experiential activations that elevate brand equity and drive measurable growth. Core Areas of Expertise: • Luxury & UHNWI Marketing • International Team Leadership • Global Brand Strategy & Positioning • Acquisition & Demand Generation Campaigns • Experiential Marketing & Luxury Partnerships • Data-Driven Marketing & Performance Analytics
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