Pascal Heritier
Chief Executive Officer @Cofiroasters Sa
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WORK HISTORY
Chief Executive Officer @Cofiroasters Sa
Geneva, CH
I am pleased to join Cofiroasters, a trading company based in Geneva, leading the company toward new horizons. After several years in the roasted coffee trade and the development of coffee shop concepts through franchising and licensing, I am returning to the roots of the industry by stepping into the world of green coffee — the raw material behind every great, flavorful brew.
ABOUT PASCAL HERITIER
Senior Executive (General Manager / CEO / CFO) with extensive international experience in the FMCG industry, combining visionary leadership with strong financial expertise. My career has been shaped by a robust foundation in finance, allowing me to serve many years as CFO and successfully transition into broader strategic leadership roles. I bring proven capabilities in strategic planning, business development, marketing and franchising, sales management, and high-stakes negotiations, underpinned by solid experience in M&A, IPOs, and other extraordinary corporate transactions. I maintain strong relationships with the financial community and possess the ability to communicate complex financial and business issues with clarity and confidence. A resilient and empathetic leader, I excel in crisis management, fostering alignment across diverse teams and geographies. Known for strong analytical, communication, and people-oriented skills, I drive sustainable performance and long-term value creation in fast-paced, complex environments. Would you like me to tailor this further for a specific role, platform, or region?
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