Pascal Buisson

International Business Development Director @USM Modular Furniture

Paris, FR

Responsible for the development of 6 markets : France, USA, Japan, UK (all USM subsidiaries), Australia and New Zealand (distribution network)Elaboration of budget as well as sales and marketing strategies in collaboration with local CEOsAnalysis of local trends, cultural habits and changes in consumers behavior in order to adapt strategyRecruitment and management of local Management teamsCreation of UK subsidiary (2014) and opening of a showroom (2015)Definition of brand positioning through various.communication activities : advertisement, PR, events, digital tools, social media, etc.

Clermont School of Business

Marketing International, Management