Parveiz Ahmad Lone

About Parveiz Ahmad Lone

A seasoned marketing professional with over seven years of experience, currently leading brand and creative marketing at Paytm Money. Specializing in investment products, the team has successfully executed 360° campaigns for features like Margin Trading Facility (MTF), Stock SIPs, and tax-saving tools, leveraging integrated strategies across paid, owned, and earned media channels. Collaborated with top creative agencies to produce impactful digital films, branding assets, and user education content that enhanced customer engagement. Previously, contributed to Paytm First Games by managing end-to-end brand marketing and creative strategies for gaming products such as fantasy cricket and poker. Known for driving high-quality creative direction and ensuring brand consistency across diverse formats, including video and motion graphics. Passionate about delivering innovative marketing solutions that align with organizational goals and drive measurable outcomes.

Experience

1. Marketing Manager First Games

   Paytm

   Mar 2021 — Present · Noida, IN

   Led end-to-end brand marketing and creative strategy for multiple high-performing digital products, including fantasy cricket, rummy, poker, ludo, and call breakPlanned and executed 360° product launch campaigns, from ideation to execution, across digital, social, and offline touchpointsHandled full creative direction—from campaign concepts, visual storytelling to final asset delivery across video, static, and motion formatsManaged coordination with top creative & advertising agencies (Strand Creatives, Marmalade, Digifilms) for TVCs, digital films, and performance creativesDirected and mentored the internal creative team, ensuring brand consistency and high-quality output across all platformsOwned social media strategy and execution, growing brand visibility and user engagement across Instagram, Facebook, Twitter, etc.Collaborated with the performance marketing team to create ROI-driven creatives for Google, Meta, influencer, and in-app campaignsWorked cross-functionally with product and growth teams to deliver impactful push notifications, app banners, and promotional eventsDrove strong brand positioning and campaign success during key seasonal events like IPL, Diwali, and national tournamentsMonitored campaign analytics, audience insights, and market trends to continuously optimize campaign performance

Education

• Doon Business School

  Master of Business Administration (MBA)

  2012 — 2014