Parveen Choudhury

About Parveen Choudhury

I work with clients on breaking the cycles of intergenerational trauma that may be…

Experience

1. Video Marketing Manager

   Whatfix

   Mar 2020 — Present · Bengaluru, IN

   I lead a team of motion graphics designers and video editors to produce B2B marketing videos that complement the entire sales funnel. I collaborate with stakeholder cross-functional teams to meet their content needs and shared business goals.Develop and implement a scalable, repeatable content production and approval process using JIRA and Figma Develop and refine the company\'s brand strategy, including positioning, messaging, and visual identity.Activate the Whatfix brand refresh by creating scalable, repeatable template assets for design.Maintain editorial calendar for social media, paid, and owned media channels. Create paid performance ads, co-branded customer videos, marketing use-case and industry-specific videos for different functions like SE, PM, CM, lead generation, and brand awareness campaigns on Hotstar and IPL.Responsible for the creative direction and brand design strategies of the new Whatfix brandEnsure consistent brand application across all marketing channels and platforms.Partnered with the Customer Success team to develop BOFU cobranded customer videos that increased the size and scope of our deals to multi-department, multi-software organisations.My team won the “Best Marketing team- Indirect Revenue” for influencing million-dollar deals(average ARR- 100K) through videos on our ABM, Pardot, and Highspot campaigns.Actively producing, sourcing, and repurposing marketing content (articles, whitepapers, customer cases, infographics, videos, and social media)

Education

• Kendriya Vidyalaya

  class XII

  2006 — 2009

• ST.MARY'S CONVENT,GUWAHATI

  Class 10

  1996 — 2007

• Dr MGR Educational and Research Institute

  Bachelor of Technology (BTech)

  2009 — 2013

• National Institute of Technology Tiruchirappalli (NIT Trichy)

  Master of Business Administration - MBA

  2013 — 2015

Skills

• Sap Sd Module
• Rational Rose Enterprise Edition
• Marketing Strategy
• Sap Warehouse Management
• Microsoft Powerpoint
• Powerpoint
• Microsoft Excel
• Leadership
• Spss
• C++
• Business Analysis
• Microsoft Word
• Market Research
• Management
• Digital Electronics
• Teamwork
• Team Management
• Matlab
• Requirements Analysis
• C
• Microsoft Office
• R
• Sap Sd
• Business Strategy
• Windows