Parveen Bala
Sr.Consultant-Digital Marketing
- Role
- Sr Consultant-digital Marketing at Conversion Perk
- Location
- Ludhiana, PB, IN
- LinkedIn followers
- 500 followers
About Parveen Bala
Dedicated SEO Specialist with 6+ years of hands-on experience in optimizing websites for search engines. Skilled in crafting comprehensive SEO strategies, including:* On-Page SEO: Keyword Research, Meta Tags, ALT Tags, Heading Tags, Content Optimization, Canonical Tag, Internal Linking etc.* Off-Page SEO: Backlink building, outreach, and link analysis* Technical SEO: Website audits, page speed optimization, and mobile-friendliness.* Local SEO: Google My Business optimization, citation building, and local directory listings.* ORM: Reputation management, online crisis management, and brand monitoring.
Experience
Sr Consultant-digital Marketing
Apr 2025 — Present · Mohali, IN
Led SEO strategy and execution, guiding a team of junior SEOs to improve search visibility for multiple websites.• Increased organic traffic through smart keyword use, effective link building, and strong content marketing.• Improved website performance by conducting thorough SEO audits, which also lowered bounce rates.• Found high-impact keywords through detailed research and optimized web pages accordingly.• Worked with content and development teams to put on-page SEO changes in place, boosting rankings for key terms.• Tracked and reported important SEO metrics like keyword rankings, organic traffic, conversions, and backlink quality.• Analyzed competitor strategies to identify opportunities and refine our own SEO approach.• Managed technical SEO aspects, including site speed optimization, schema markup implementation, and crawlability improvements.• Developed and executed successful local SEO campaigns to boost visibility for brick-and-mortar locations.• Utilized SEO tools and analytics platforms (e.g, SEMrush, Ahrefs, Google Analytics, Google Search Console) for in-depth data analysis and reporting.• Presented SEO performance reports and strategic recommendations to stakeholders, including leadership and marketing teams.• Mentored and trained junior team members on best SEO norms and evolving industry standards.• Implemented A/B testing for SEO elements (e.g, meta descriptions, title tags) to maximize click-through rates.• Contributed to website redesign projects by ensuring SEO best practices were integrated from the ground up.
Education
CHANDIGARH UNIVERSITY
Bachelor of Engineering - BE
2014 — 2018
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