Parvati Pyarelal
New Business and Marketing in Luxury | Imperial College Business School
- Role
- Chief Marketing Officer at Temple Town
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Chief Marketing Officer
Oct 2017 — Present · New York & Kerala, IN
Temple Town is a luxury furniture and interiors atelier based in Kerala, India, known for its handcrafted teak collections and blend of colonial heritage with contemporary design. The brand has been featured in Architectural Digest India, Elle Décor India, and Hello! Magazine, and is recognised for its contribution to reviving regional craftsmanship through modern design. Leading a 30-member team spanning design, production, logistics, and marketing — overseeing product lifecycles from concept to client delivery while ensuring quality, efficiency, and brand alignment- Brand Positioning & Global PR: Directed Temple Town’s marketing and communications strategy, elevating its visibility across design media and trade networks- Editorial & Partnerships: Secured recurring coverage in Architectural Digest India, Elle Décor, and Hello! Magazine through targeted editor engagement and strategic collaborations- Commercial Strategy: Oversaw pricing, supplier negotiations, and project budgeting, strengthening margins while aligning creative goals with financial feasibility- Digital & Campaign Strategy: Rebuilt the brand’s digital presence and social narrative, achieving double-digit growth in engagement and inbound client enquiries from international markets- Product & Customer Insight: Introduced data-driven design decisions by tracking client feedback, sales trends, and digital analytics to inform new collections and market positioning — effectively blending craftsmanship with consumer insight.
Education
Imperial College Business School
Master of Science - MS
KLC School of Design
Bachelor's degree
Christ University, Bangalore
Bachelor of Arts - BA (Hons)
Imperial College London
Masters
Skills
- English
- Social Media
- Economics
- Operations Management
- Organization Skills
- Microsoft Excel
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