Parv Goel

About Parv Goel

Extensive experience across pricing strategy, product strategy, and market research.Led Paytm Soundbox subscription revenue strategy across India for over 14M SMB merchants.My role focussed on leading the subscription revenue strategy for the Soundbox business, encompassing pricing strategy, P&L ownership, and scaling merchant digital payment adoption to tier 3+ regions.At Paytm, I’ve designed innovative subscription plan offerings (GMV based plans, data-science-based pricing & pay-as-you-use plans), led GTM of monetization initiatives (Soundbox Ads, cross-sell programs with bank partners, and device recovery), integration of UPI Autopay for collection recovery, and enhanced merchant lifecycle management while optimizing key revenue levers.Completed MBA in Strategy and Marketing from IIM-Lucknow. Past experience include a tenure at Deloitte USI as M&A Consultant across growth strategy, operating model redesign, and Post-Merger Integration. Prior to my MBA, I worked at Indian Oil where he handled projects across construction, CSR, and operations of multi-product petroleum pipelines.Start-up enthusiast and co-founded LogoutWorld, a SaaS platform dedicated to hosting unique experiences around Travel and Adventure.Always looking to connect on the opportunities to learn something, build something and challenge something.

Experience

1. Associate Vice President

   Paytm

   Jul 2024 — Present

   Pricing Strategy: Designed product to offer Soundbox plans across merchant GMV/transaction, frequency, pay-as-you-use, data-science based and region-level value scores.P&L Ownership: Led annual subscription revenue for Soundbox business through rigorous tracking of 15+ KPIs—deployment mix, churn, collections, and win-back—while optimizing recovery and key revenue levers.Revenue strategy: Scaled Soundbox deployment & payment infrastructure to tier 3+ cities to maximize government incentive.Product strategy & integration: Drove product strategy Ifor DIY subscription creation, billing automation, autopay mandate for Soundbox, retention offers, merchant app view, and improvements to collection efficiency & subscription logics.Ad & Partnership Monetization: Scaled Soundbox audio-ad partnerships through commercial strategy, cohort targeting, and performance analytics for major clientsCross-Sell & Financial Services: Built merchant monetization models integrating current accounts, insurance offerings, to expand revenue per merchant through financial product bundling.Merchant Retention & Win-back: Launched omnichannel offers and DIY plan upgrades on Business app, to winback inactive merchants and improving retention for high-value segments.

Education

• KRISHNA INSTITUTE OF ENGINEERING AND TECHNOLOGY, GHAZIABAD

  Bachelor of Technology (B.Tech.), Civil Engineering

  2010 — 2014

• Indian Institute of Management, Lucknow

  Master of Business Administration - MBA, Marketing, Strategy

  2017 — 2019

Skills

• Microsoft Word
• Microsoft Office
• Microsoft Excel
• Powerpoint