Parul S.
Senior Director, Product @ HubSpot | ❤️ CX × AI x CRM x Growth Loops | Data & Marketplace Leader 🚀 | Advisor
- Role
- Senior Director, Head of Product - Customer Onboarding, Growth & Retention at HubSpot
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Parul S.
I build products and platforms that make life better for people and business stronger for companies. Over the years, I’ve launched and scaled products across AI, marketplaces, CRM, and SaaS—leading product, GTM, data, and platform teams. I’ve taken 0→1 products from idea to $100M+ in revenue and scaled post-PMF platforms to millions of users.My superpower is turning ambiguity into action. I thrive at shaping big, messy ideas into clear strategies, building high-trust teams, and driving execution at speed. I’ve grown diverse orgs, scaled infrastructure, and partnered deeply across engineering, design, sales, and marketing to bring complex, cross-functional bets to life.I care deeply about product craft, building inclusive, high-performing cultures, and doing work that matters.I live in Seattle with my husband, two kids, and one very opinionated cat. Outside of work, you’ll find me outdoors—lifting, moving, swimming, and scheming our next travel adventure.
Experience
Senior Director, Head of Product - Customer Onboarding, Growth & Retention
Jan 2025 — Present
I lead HubSpot\'s brand new Customer Journey Product Line to reimagine how millions of businesses onboard, activate, and grow with HubSpot. This includes driving product strategy and execution across the entire customer lifecycle across all tiers, Hubs and products at Hubspot- Owning the vision and execution of HubSpot\'s end-to-end customer journey: discovery → onboarding → activation → value realization → retention → upgrades- Building AI-powered, goal-based onboarding to deliver faster time-to-value and habit-forming experiences for every customer- Creating a unified, intelligent onboarding platform that adapts to each user’s role, goals, tier, and Hub, from Free to Enterprise
Education
California State University, Northridge
Master of Science - Coursework, Computer Science
Jawaharlal Nehru Technological University Hyderabad (JNTUH)
Bachelor of Technology - BTech Degree, Electrical and Electronics Engineering
Pathwise Leadership
Conscious leadership development program, http://pathwisemanagement.com
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