Parul Shah

Experienced full-stack marketer—combining market insight, product strategy, and clear storytelling to guide early-stage innovation and bring new categories to market.

Role: Head of Product Marketing, Workspaces at Amazon Web Services (AWS)
Location: Bellevue, WA, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Parul Shah

I’m a senior product marketing leader focused on shaping strategy and guiding organizations through the successful launch and adoption of cloud and AI innovations. I excel at connecting market insight, customer needs, and technical vision to influence product direction and define narratives that resonate with enterprise and consumer audiences.Throughout my career, I’ve built and led large cross-functional teams to bring new categories to market. I operate end-to-end—from identifying market opportunities and defining product value to defining naming, branding, positioning, and messaging, and orchestrating GTM strategy, pricing, licensing, and sales enablement at scale.I’m energized by roles where I can guide early-stage innovation, simplify complexity for customers and executives, and align teams around the strategies that drive meaningful business impact.

Experience

Head of Product Marketing, Workspaces
Amazon Web Services (AWS)
Apr 2026 — Present

Education

University of California, Berkeley
Bachelor of Arts, Mass Communication/Media Studies
San Francisco State University
MA, Radio and TV
San Francisco State University
Master of Arts, Electrical, Electronics and Communications Engineering
University of California, Berkeley
Bachelor's degree, Mass Communication/Media Studies

Skills

Strategic Partnerships
Management
Content Development
Social Media Marketing
Sem
Marketing Communications
Cross-Functional Team Leadership
Marketing Strategy
Integrated Marketing
Mobile Marketing
Product Management
Email Marketing
Marketing
Digital Marketing
Strategy
Messaging

Contact information

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•••••@amazon.com
Personal email
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Current company

Amazon Web Services (AWS)

IT Services and IT Consulting · 10K employees · Founded 2006 · 410 Terry Ave N, Seattle, WA, 98019, US

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

amazon.com

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