Parul Sanghai

About Parul Sanghai

Lead product & cross-functional teams across the organization for successful product launches that meet business goals. Lead all aspects of product management - Strategic & roadmap creation as well as execution. Experienced with startups and large organizations. Analytical & consumer focused to build products consumer love. Able to break down & solve complex problems. Experience with managing large technically complex projects.• At Nexient/NTT Data, lead full product teams for custom software development for complex applications for our clients that meet client goals. Manage budgets of 20M+ and teams of 100+• At merQbiz, created product roadmaps & owned execution on it along with the engineering team. Launched export capability which accounted for 90% of orders, as well as integrated logistics.• At Ticketmaster/Live Nation worked on the strategy of a key initiative that would eliminate paper tickets completely. Worked on strategy with Chief Strategy Officer & executed & delivered the 1st phase• At Luxurylink.com, an e-commerce startup in the travel space, increase site conversion by 18%, bounce rate reduced by 10%• At Provida Life Sciences, designed & launched a brand new mobile app that drew 60% of subscribes & hence customer engagement & increased LTV by 5%Specialties include:o Team leadership o Web and mobile strategy and executiono Strong analytical, organizational, and problem-solving skills with the ability to interpret data and corporate goals into key learnings and product roadmapso Manage product execution - Create business and product requirements, lead cross-functional teamso Excellent UX skills including research, user-testing & A/B testing; project management & communication

Experience

1. Delivery Director

   Launch By Ntt Data

   Oct 2021 — Present

   Nexient became Launch by NTT DATA in April 2023, a product-minded software services firm specializing in agile innovation and custom digital product development. Lead multi-disciplinary (product, UX, DevOps, Data Science, AI/ML, Engineering, QA), agile teams focused on design thinking to envision and deliver technology solutions for our clients. Lead product delivery teams of our clients, with teams of 100+ members & manage a budget of 25M+ for successful product delivery for our clients.

Education

• Delhi University

  Bachelors, Business Administration

• UCLA

  Interactive Design & UX

  1997 — 1998

Skills

• Product Development
• Usability Testing
• Leadership
• Web Analytics
• Usability Design
• Marketing
• Mobile Devices
• Online Advertising
• Omniture
• User Interface
• Information Design
• Web Design
• Mobile Marketing
• Roadmap
• Information Architecture
• Product Management
• Web Project Management
• User Research
• Mobile Design
• Start-Ups
• Creative Direction
• A/B Testing
• Digital Media
• Axure
• Roi Development
• Omnigraffle
• Analytics
• Google Analytics
• Consulting
• Social Networking
• Interaction Design
• User-Centered Design
• User Acceptance Testing
• Mobile Applications
• Usability
• Mobile
• Digital Marketing
• Visio
• User Interface Design
• Agile Methodologies