Parul Mahajan
Synthesizing complex topics in aesthetic ways || Supporting nervous systems with Coaching, Breathwork, and Cold
- Role
- Ecommerce Business Manager at NI (National Instruments)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Parul Mahajan
With over 4 years of experience in technical marketing, I specialize in product marketing and innovation development at NI. As part of the Academic Go-To-Market (GTM) team, I strive to create impactful strategies that align with NI\'s mission of driving innovation and customer success. Passionate about fostering collaboration and delivering value, I aim to bring fresh perspectives that empower teams to achieve meaningful results. At NI, I have contributed to the academic and data acquisition hardware sectors, creating campaigns that enhance visibility and engagement. I worked on designing sales enablement materials and revamping paid ads to boost performance. My efforts have supported strategic initiatives and generated substantial opportunities, reflecting a commitment to impactful and results-driven marketing.
Experience
Ecommerce Business Manager
Aug 2025 — Present · Austin, TX, US
Lead enterprise web strategy across multiple business units, shaping digital experiences that support launches, campaigns, and long-term business objectives.• Designed and implemented a structured content intake and prioritization framework that improved stakeholder alignment, resource visibility, and execution readiness across a complex portfolio of web initiatives.• Use digital analytics and demand performance data to identify opportunities, influence strategy, and optimize content pathways that contribute to measurable business impact.• Serve as a key steward of content quality and governance, driving alignment across branded web experiences, technical content, gated assets, and conversion-focused pages.• Influence cross-functional teams across marketing, SMEs, and production partners to deliver high-impact digital experiences that connect customer needs with business priorities.
Education
Texas A&M University
Master of Engineering (M.Eng.), Biomedical Engineering
2016 — 2017
Westwood High School
High School, International Baccalaureate Diploma
2008 — 2016
The University of Texas at Dallas
Bachelor's Degree, Biomedical/Medical Engineering
2012 — 2016
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