Parul Jain
Visual Designer at Amazon Fashion
- Role
- Visual Designer at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Parul Jain
WHO I AMI am passionate about creating designs and visual experiences that effectively connect brands to their target audiences. Portfolio available at I DOI joined Amazon in 2015 as a visual designer for the D1 retail team, revamping the Consumer Electronics and Toys categories’ look & feel, photoshoot, and copywriting style guide. In my current role, I create campaigns, pages, and browser experiences for fashion brands to drive traffic and sales. Other brands and clients include The Riveter, Zettahive, ChipperSage, Bluestone, and Zinda Wellness & Chiropractic.SELECTED ACHIEVEMENTS• Created campaign with winner from Making the Cut Season 2 - Andrea Pitter for TEREA, generating 46.6M impressions and 270.4K clicks in two weeks driven primarily by Homepage and paid social.• Co-designed Festive Sale Packaging for Diwali; design was used for three consecutive years with packages being sold in India.• Worked on Woof Fest social media contest, delivered a total reach of 5M customers, and generated 22.8K likes for event.TECHNICAL SKILLSAdobe Creative Suite - Photoshop, Illustrator, InDesign, XD, Figma; Sketch (beginner), Keynote, Google Suite
Experience
Visual Designer
Jan 2020 — Present · Seattle, WA, US
Coming Soon Campaign for Amazon Original show, ‘Making the Cut - Season 3’ featured on Prime Video: Built pages and browser experience via a modular system with full-bleed images and editorial headlines and paragraphs. • TEREA, Amazon’s first-ever designer co-brand: Created campaign with winner from Making the Cut Season 2 - Andrea Pitter, generating 46.6M impressions and 270.4K clicks in two weeks driven primarily by Homepage and paid social.• Summer and Fall seasonal landing pages: Designed individual pages and browser experiences for both desktop and mobile.• Homepage assets for Amazon Fashion: Managed the design review process for color ratio, file size, typography, and design items. • Interfaced with marketing and creative leaders to design specific-store pages and traffic drivers for Mother’s Day, Halloween, Prime Day, Thanksgiving, and Big Style sale; used storyboarding and wireframing techniques.
Education
Mount Carmel College
B.Sc, Fashion & Apparel Design
2006 — 2009
MIT Institute of Design
Post Graduate Diploma Program, Graphic Design
2010 — 2013
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