Parul Gupta

About Parul Gupta

Results-oriented analytics leader with 15+ years of experience driving data strategy and analytics, people development, and cross-functional business impact. Proven track record of scaling high-performing teams and delivering strategic insights that fuel revenue growth. Adept at translating business vision into data initiatives, building analytical roadmaps, and fostering a culture of innovation and continuous improvement.Domain Expertise: Expert in AI focussed data strategy and analytics/workflow automation, data science and analytics engineering, data strategy, data modeling, data pipeline, metrics and measurement, business strategy and insights.Business Area: Business analytics and strategy, growth, pricing and monetizatiom, marketing and ads performance, A/B testing, sales and GTM motions, revenue funnel and optimization, conversion, retention and expansion business forecasting and attribution across B2B2C marketplaces and, B2B SaaS annd B2C e-commerce companies.Technical Expertise:Strong command over SQL, BigQuery, Databricks, Snowflake, dbt, Tableau, Power BI, Looker, Domo and BI tools. Known for delivering scalable solutions and building data-first cultures in high-growth, matrixed organizations.

Experience

1. Data Strategy & Analytics Leader

   Zillow

   Sep 2023 — Present

   Managing a team of principal and senior level analysts supporting strategy and analytics across business, listings and ads sales, B2B customer experience, operations, finance, customer success, engineering and product.

Education

• UW Foster School of Business

  Master's Degree, Management Information Systems and Services

  2014 — 2015

• Holy Cross

  Higher Secondary Certificate (10+2), Physics, Chemistry, Maths

  1991 — 2003

• National Institute of Technology Raipur

  Engineer's Degree, Electronics & Telecommunication

  2003 — 2007

• Indian Institute of Management, Shillong

  Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

  2008 — 2010

Skills

• Market Research
• Brand Management
• Strategy
• Business Strategy
• Competitive Analysis
• Product Development
• Business Analysis
• Sql
• Data Analysis
• Project Management
• Marketing
• Product Launch
• Campaign Management
• Product Design
• Microsoft Excel
• Tableau
• Adobe Analytics
• Comscore
• Webtrends Analytics
• Agile Methodologies
• Requirements Analysis
• Product Management
• Financial Analysis
• Financial Modeling
• A/B Testing
• Power Analysis
• Microsoft Office