Parul Bajaj

About Parul Bajaj

I am a Managing Director and Partner at BCG, where I lead the Marketing, Sales, and Pricing (MSP) practice in India. I am also part of the Global Leadership Team for MSP and lead the People agenda for APAC for the practice, with a focus on building exceptional teams and developing the next generation of leaders.My work focuses on helping CEOs and leadership teams unlock growth and drive meaningful commercial transformation. BCG’s MSP practice brings together capabilities across marketing, sales, pricing, innovation, customer experience and commercial excellence, enabling organizations to become truly customer-centric and translate strategy into sustained impact. I have worked extensively across sectors including FMCG, fashion, retail, consumer durables, appliances, electricals, building materials, automotive, and healthcare, helping organizations navigate inflection points, modernize their commercial engines, and build enduring advantage.I am particularly passionate about how growth is being reshaped by data, technology, and AI. The future belongs to organizations that combine human judgment with the precision, speed, and learning capabilities of technology, pairing creativity with experimentation, measurement, and continuous adaptation. My own journey at BCG has reinforced that meaningful progress is rarely linear. It is a marathon, not a sprint, shaped by curiosity, reinvention, resilience, and the discipline to keep pushing forward.Outside of work, I care deeply about fitness and personal well-being. My quest towards fitness serves as a constant reminder that real progress is built over time, through consistency and long-term investment in physical and mental resilience. Early mornings, movement, and protected time to reset have become essential anchors in my otherwise fast-paced world.

Experience

1. Marketing, Sales and Pricing Practice India Leader

   Boston Consulting Group (BCG)

   Apr 2024 — Present

   Lead BCG’s Marketing, Sales and Pricing work for clients in India across industries and categoriesGlobal Leadership team and APAC People Leader for Marketing, Sales and Pricing practice

Education

• Yale School of Management

  MBA, International Exchange

  2009

• St. Xavier's College

  BSc., Microbiology

  2004 — 2007

• Indian Institute of Management Bangalore

  MBA

  2008 — 2010

Skills

• Business Development
• Strategy
• Operational Planning
• Strategic Consulting
• Management Consulting
• Business Planning
• Financial Modeling
• Product Development
• Product Management
• Analytics
• Growth Strategies
• Business Strategy
• Portfolio Management
• Competitive Analysis
• Cost Reduction Strategies
• Strategic Financial Planning
• Channel Strategy
• Business Analysis
• Mergers & Acquisitions
• Market Entry