Parul Srivastava

Enterprise Solutions Senior Analyst @ PepsiCoDriving customer success through AI-powered email journeys, automation, and personalized campaigns. 10+ years in enterprise SaaS | 6X Salesforce certified

Role
Enterprise Solutions Senior Analyst at PepsiCo
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers

About Parul Srivastava

As an Enterprise Solutions Senior Analyst at PepsiCo, I help drive customer success through AI-powered email journeys, intelligent automation, and highly personalized campaign strategies. With 10+ years in enterprise SaaS, I specialize in translating complex business needs into scalable marketing technology solutions that improve engagement, retention, and revenue performance. My approach blends data, strategy, and execution — ensuring every touchpoint delivers measurable impact. I’m a 6× Salesforce Certified professional with deep expertise in automation architecture, journey orchestration, and enterprise-level campaign optimization. Core focus areas: • AI-powered lifecycle marketing • Marketing automation & journey design • Enterprise SaaS strategy • Data-driven personalization • Cross-functional stakeholder leadership.I’m passionate about building systems that don’t just send messages — they create meaningful customer experiences at scale.

Experience

  1. Enterprise Solutions Senior Analyst

    PepsiCo

    Aug 2025 — Present · Hyderabad, IN

Education

  • Bbd Northern India Institute Of Technology

    Bachelor of Technology - BTech, Computer Science

Skills

  • Software Testing
  • Team Management
  • C#
  • Test Management
  • Manual Testing
  • Html
  • Javascript
  • Test Automation
  • User Acceptance Testing
  • Test Cases
  • Functional Testing
  • Sql
  • Performance Testing
  • Cascading Style Sheets (Css)
  • Core Java
  • Powershell
  • Microsoft Office
  • Java
  • Microsoft Sql Server
  • Test Planning

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