Parul Srivastava
Enterprise Solutions Senior Analyst @ PepsiCoDriving customer success through AI-powered email journeys, automation, and personalized campaigns. 10+ years in enterprise SaaS | 6X Salesforce certified
- Role
- Enterprise Solutions Senior Analyst at PepsiCo
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Parul Srivastava
As an Enterprise Solutions Senior Analyst at PepsiCo, I help drive customer success through AI-powered email journeys, intelligent automation, and highly personalized campaign strategies. With 10+ years in enterprise SaaS, I specialize in translating complex business needs into scalable marketing technology solutions that improve engagement, retention, and revenue performance. My approach blends data, strategy, and execution — ensuring every touchpoint delivers measurable impact. I’m a 6× Salesforce Certified professional with deep expertise in automation architecture, journey orchestration, and enterprise-level campaign optimization. Core focus areas: • AI-powered lifecycle marketing • Marketing automation & journey design • Enterprise SaaS strategy • Data-driven personalization • Cross-functional stakeholder leadership.I’m passionate about building systems that don’t just send messages — they create meaningful customer experiences at scale.
Experience
Enterprise Solutions Senior Analyst
Aug 2025 — Present · Hyderabad, IN
Education
Bbd Northern India Institute Of Technology
Bachelor of Technology - BTech, Computer Science
Skills
- Software Testing
- Team Management
- C#
- Test Management
- Manual Testing
- Html
- Javascript
- Test Automation
- User Acceptance Testing
- Test Cases
- Functional Testing
- Sql
- Performance Testing
- Cascading Style Sheets (Css)
- Core Java
- Powershell
- Microsoft Office
- Java
- Microsoft Sql Server
- Test Planning
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