Parul Saxena
Content Marketer
- Role
- Senior Content Reviewer at Multiplier
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Parul Saxena
As a passionate and seasoned Technical Content Editor, I bring a meticulous eye for…
Experience
Senior Content Reviewer
Jul 2022 — Present
Developed content strategy aligned with short-term and long-term marketing targets for SaaS companies-Collaborated with marketing and design teams to plan and develop site content, style, and layout-Edited, proofread, and improved writers’ posts resulting in a 15% increase in session duration and reduced bounce rate-Liaise with 20 content writers to ensure brand consistency and provide the right tone and voice for various collaterals-Optimize content according to SEO resulting in a 30% increase in website traffic-Use content management systems to analyze website traffic and users engagement metrics-Manage content distribution to online channels and social media platforms to increase web traffic-Develop an editorial calendar and ensure the content team is on board-Spearheaded the TalentWiki for 180 countries with 99% accuracy around compliance. This contributed to improved business outcomes and partnerships-Ensure compliance with the law (e.g, copyright and data protection)- Developed tailored content plans for global partner messaging, content campaigns, and programs as per the requirements- Developed content for integrated marketing plans across the full marketing mix (in-person/ virtual events, digital campaigns, inbound marketing, and thought leadership.
Education
Express Institute of Media Studies (The Indian Express group)
Diploma, Communication and Media Studies
2009 — 2010
Kendriya Vidyalaya
High school, Science
1990 — 2002
NIET, Greater Noida
Bachelor of Technology (B.Tech.), Computer Science
2004 — 2008
ICFAI Business School
Master of Business Administration (M.B.A.), Marketing and HR
2013 — 2015
Skills
- Business Analysis
- Social Media Marketing
- Microsoft Excel
- Marketing
- Customer Service
- Business Strategy
- Marketing Strategy
- Journalism
- Digital Media
- Communication
- Business Development
- Market Research
- Editing
- Sql
- Microsoft Word
- Newspaper Design
- Team Management
- Newspapers
- Management
- News Writing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.