Parul Chokshi

About Parul Chokshi

Dedicated Music Industry Executive with a proven ability to lead and execute successful artist booking strategy across all levels of talent. Constantly adapting to meet the needs of artists, brands, and industry. Exceptionally enthusiastic about inclusion, diversity of staff and thought, motivating and inspiring team members, breaking new artists, brainstorming creative campaigns, and visionary problem solving.

Experience

1. Head of Artist Booking

   Vevo

   Oct 2009 — Present · New York, NY, US

   Manage the artist booking team for Vevo’s original series, events, and branded entertainment.o Oversee and secure developing artists for Vevo LIFT and DSCVR including Olivia Rodrigo and Kid Laroi, totaling over 1 Billion+ views worldwide. o Manage artist booking for Vevo originals including shoots with top tier talent, most recently Ariana Grande, Billie Eilish, Justin Bieber, Doja Cat, and J. Balvin. o Negotiated over $5MM in artist endorsement fees from brand clients, oversee contracting process. • Trained 10 managers/directors, 12 interns, and supervising 3 direct reports. Devoted to team members’ growth, education, and consistent achievement with an emphasis on team-oriented mentality. • Leader on DE & I team o Create, budget, and execute initiatives through artist booking, panels, internal conversations, and social media campaigns with a combined reach of 400M followers. o Advocate for DE & I on behalf of the employee base with the senior leadership team. o Coordinate social justice efforts internally and externally on behalf of the company. o Initiatives include Juneteenth holiday, LatinX Heritage Month, Black History Month, leading Women’s History Month conversations, Asian Pacific Heritage Month, Pride Month and more. • Represent Vevo on site for in-studio and abroad shoots/events, fulfilling all artist production.• Fulfilled 500+ campaigns for over 200 brands such as American Express, McDonald’s, Marriott, Nordstrom, Chevrolet, Pepsi, AT & T, State Farm, Honda, Corona, Target, and Coors totaling $300MM+ in revenue. o Collaborate with sales, marketing, social media, and content teams to develop inventive concepts for artist shoots and experiential marketing concepts for advertisers. o Inform 300+ media clients on artist booking and uphold procedure throughout campaign delivery.

Education

• University of Maryland

  Bachelor of Arts - BA

  1996 — 2000

• University of San Diego School of Law

  Juris Doctor

  2000 — 2003