Parul Bali
Business Head | Guardian Group | D2C Entrepreneur & Specialist, Founder of Spekta Cosmetics
- Role
- Founder at Spekta Cosmetics
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Parul Bali
D2C Brand & Growth Leader with 8+ years of experience across beauty, personal care, and…
Experience
Founder
Dec 2017 — Present · Gurugram, IN
Built and scaled Spekta Cosmetics, a vegan and cruelty-free beauty brand, achieving 45% YoY revenue growth through strategic D2C and e-commerce operations.1. Led multi-platform e-commerce operations across Amazon, Nykaa, Kindlife, Myntra, Flipkart, Blinkit, and Shopify, optimizing sales and customer experience.2. Managed end-to-end go-to-market strategy, overseeing product development, pricing, positioning, and launch execution.3. Developed data-driven marketing strategies, leveraging performance ads, influencer collaborations, and content-driven commerce.4. Owned P&L management, cost optimization, and cross-functional project execution across supply chain, tech, and marketing.5. Built strategic B2B partnerships to enhance e-commerce efficiency and scalability.6. Focused on driving brand growth, operational excellence, and high-impact digital commerce strategies.
Education
St. Mary's Presentation Convent Senior Sec. School, Jammu, J&K
Physics, Chemistry, Maths, Computers
2001 — 2009
Leiden University
Certification, Rethinking International Tax Law
2016 — 2016
National Law University, Jodhpur
B.P.Sc.,L.LB.(Hons), Law
2009 — 2014
Federation of Indian Chamber of Commerce and Industry
Certificate, Competition Law and Intellectual Property Rights
2012 — 2013
Skills
- Corporate Governance
- Public Speaking
- Regulatory Compliance
- Legal Compliance
- Corporate Law
- Business Law
- Mergers & Acquisitions
- Competition Law
- Legal Writing
- Investments
- Mediation
- Investment Law
- Due Diligence
- Business Development
- Legal Assistance
- Research
- Telecom Laws
- Legal Research
- Succession Planning
- Telecommunications
- Commercial Litigation
- Management
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