Partho Chakravarty

About Partho Chakravarty

Passionate about transforming ideas into reality and pioneering groundbreaking solutions,…

Experience

1. Brand Lead

   International Tractors Limited

   Sep 2018 — Present · Delhi, IN

   Partho is the Brand Advisor in consultative role for Sonalika and Solis Tractors.He is a proud collaborator to the brand\'s growth plans in his working with the Hon\'ble Jt. MD and Marketing Team of the ITL Group. In his association with the company, he has undertaken key brand assignments for corporate branding and product marketing that have led to standout achievements;1. High-velocity Product launches2. Brand\'s entry into the Premium Segment3. Rebranding of Agri Implements Business4. Regional focus to strengthen brand\'s market position6. Digital Transformation of the marketing model7. Corporate Branding and Value Proposition alignment for the Agri Mechanisation and Agri Verticals Businesses8. Product Launches that have contributed to Market Share Growth and consistent Volume Gains outpacing industry growth in F21.

Education

• Delhi University

  Master of Arts - MA, Political Science

  1989 — 1991

• MIT Sloan Executive Education

  MIT Sloan Program in Digital Transformation through Platform Strategies

  2018 — 2018

• Symbiosis Institute of Management Studies

  Master of Business Administration (MBA), Marketing

• Indian Institute of Mass Communication, Delhi

  PG Diploma in Advertising & PR, Advertising & PR

  1991 — 1992

Skills

• Operations Management
• Integrated Marketing
• Creative Strategy
• Leadership
• Marketing Communications
• Brand Management
• Marketing Strategy
• Written & Oral Presentation Skills
• Business Strategy
• Business Development
• Consumer Insight
• Market Research
• Management
• Customer Relationship Management (Crm)
• Marketing
• Competitive Analysis
• Team Management
• Product Marketing Strategies
• Marketing Management
• Team Leadership