Parthiban Thayalan

About Parthiban Thayalan

I\'m good at extracting, studying and interpreting data to enable businesses to make smarter decisions. I have 5+ years of experience in designing, testing, executing and measuring marketing and consumer engagement strategies. I have 6+ years of experience managing projects and people in globally distributed teams.Specialties:Project Management, Marketing campaign analytics, survey analysis, customer growth forecasting, marketing mix analysis, budget allocation, ROI analysis, customer engagement models, social media sentiment tracking, consumer loyalty program performance measurements.I\'m always looking to make new acquaintances. Email me if you find a synergy between your needs and my skills (or if you\'d like to talk about science, fitness and ways to improve the world as it stands today).

Experience

1. Principal Data Scientist - Experiences & Devices

   Microsoft

   Sep 2024 — Present · Redmond, WA, US

   Delivering business insights to promote the growth of M365 products.

Education

• University at Buffalo

  MS, Industrial Engineering (Operations Research)

  2006 — 2008

• Don Bosco, Chennai, India

  High School Certification, Biology, Maths, Physics & Chemistry

• College of Engineering - Guindy, Chennai, India

  Bachelor of Science (BS), Mechanical Engineering

  2002 — 2006

Skills

• Statistics
• Minitab
• Analytics
• Six Sigma
• Modeling
• Operations Research
• Matlab
• Sql
• Data Mining
• Sas
• Management
• Strategy
• Customer Acquisition
• Customer Engagement
• Multi-Media Marketing Campaigns
• Social Media Marketing
• Survey Analysis
• Rois
• Revenue Forecasting
• Offshore Management
• Market Research
• Project Management
• Business Analysis
• Data Analysis
• Team Management
• Analysis
• Analytical Skills