Parthiban Subramanian
Manager @IPG Mediabrands
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WORK HISTORY
Manager @IPG Mediabrands
EDUCATION
ST.bedes anglo indian higher secondary school
XII, Computer Science
Sri Muthukumaran Institute of Technology
Bachelor's degree, Electrical and Electronics Engineering
ABOUT PARTHIBAN SUBRAMANIAN
Strong tools knowledge in DCM, DBM, DSP (Adaras Console)Working on media Teams requirements and incorporation as per IAB Specification and guidelines.Working in close coordination with Media planning and trafficking set-up, Ad Tag delivery as per schedule.Upload Display banner ads, Video ads, Mobile ads, Facebook ads, Rich media tags & third party tags to ensure that they meet specs and policy requirements.Campaign Creation/Updation, setting up and monitoring campaigns, reporting the delivery status of the campaign, Optimize private market place for the campaign.Good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising model.Experience in handling high priority and troubleshooting issues.Generating various daily/weekly/monthly delivery reports that detail campaign status and activity. Providing strategic analysis and insight on campaign delivery and optimization.Daily monitoring the campaign delivery and follow-up with Account Management for avoiding revenue loss, under delivery and over delivery.Debug and troubleshoot issues with campaign delivery and performance.Provide technical support and interact with Campaign manager and Account manager.Working knowledge of HTML, Rich media, JavaScript and CSS.
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