Parthiba Kumar

About Parthiba Kumar

12+ years of experience scaling digital marketing for SaaS and technology companies. Proven track record of building predictable demand engines, increasing qualified lead pipelines, and optimizing marketing ROI. Skilled at integrating SEO, paid channels, content, and automation to deliver measurable business impact.Core Competencies Growth & Demand Generation: MQL/SQL pipeline, ABM, CAC optimization, revenue marketingDigital Marketing Leadership: Throughout my journey, I\'ve led and mentored dynamic teams, fostering a culture of collaboration and excellence to achieve remarkable outcomes. SaaS Product Expertise: I possess a deep understanding of SaaS products, specializing in communication platforms, OTT & VoIP services, SSL, and antivirus solutions. My strategic approach has consistently propelled these products to prominence, driving user engagement and loyalty. Digital Agency Insights: With a background in digital agency environments, I\'ve navigated diverse industries and client needs with finesse, delivering tailored solutions that exceed expectations and drive tangible business growth. Driving Digital Transformation: I am deeply committed to helping SMEs and Enterprise customers embark on successful digital transformation journeys. By leveraging organic channels and data-driven insights, I empower businesses to thrive in today\'s competitive landscape. Organic Channel Data-Driven Expert: My approach is rooted in leveraging organic channels and harnessing the power of data to inform strategic decision-making. By marrying creativity with analytics, I deliver campaigns that resonate and drive measurable results.Let\'s connect and explore opportunities to elevate your brand\'s digital presence and drive meaningful growth together!

Experience

1. Head of Digital Marketing

   Choice Flowers L.L.C

   Oct 2025 — Present · AE

   Omnichannel Growth Strategy & Acquisition Architecture• Diagnosed the end-to-end acquisition funnel (paid, organic, owned, direct) to identify drop-offs and revenue leakage; optimized channel mix and budget allocation to improve blended ROAS and minimize wasted spend.• Architected an omnichannel roadmap aligning Google Ads, Meta, SEO, email nurturing, and social across funnel stages (Awareness → Consideration → Conversion → Retention), eliminating silos and driving measurable revenue contribution.• Implemented full-funnel attribution modelling linking campaign spend directly to revenue, enabling leadership to distinguish pipeline-driving channels from vanity metrics and make data-backed budget decisions. Performance Marketing & CRO• Rebuilt Google Ads and Meta campaign architecture using intent-based segmentation, smart bidding, and creative A/B testing — improving CVR, ROAS, and lowering CPL.• Led UX & CRO optimization across website and landing pages using MS Clarity heatmaps and session recordings — removed friction points, boosting conversions and repeat purchase frequency. Lifecycle, CRM & Retention• Designed CRM-driven lifecycle automation (welcome, winback, upsell, anniversary flows) using behavioral segmentation — increasing repeat purchase rate, customer LTV, and reducing churn.• Aligned marketing touchpoints with post-purchase experience in collaboration with product & operations — reducing drop-offs, improving NPS, and strengthening brand loyalty.

Education

• PSYEC

  Bachelor of Engineering (B.E.), Computer Science

  2007 — 2011

Skills

• Smo
• Google Webmaster Tools
• SEO
• Html
• Link Building
• Web Analytics
• Google Analytics
• Sem
• Google Adwords
• Ppc
• Online Marketing
• Keyword Research
• A/B Testing
• Wikipedia
• On-Page Optimisation
• Landing Page Optimization
• E-Commerce SEO
• Analytics
• Wordpress
• Social Media Optimization (Smo)
• Search Engine Marketing (Sem)
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)