Parth Ghosh

About Parth Ghosh

I am a Marketing Analyst with a strong analytical mindset and a focus on using data to support business and marketing decisions. I work at the intersection of marketing analytics, market research, and performance reporting, translating data into actionable insights that support growth and strategy.My academic background in engineering and business analytics has equipped me with a structured problem-solving approach, strong quantitative skills, and the ability to work with complex datasets. I am particularly interested in analyzing sales, customer, and market data to identify trends, optimize processes, and support data-driven decision-making across cross-functional teams.I am motivated by roles that value analytical rigor, continuous improvement, and practical impact, especially within data-driven, innovation-focused environments.

Experience

1. Marketing Analyst

   HiMedia Laboratories Pvt. Ltd.

   Dec 2025 — Present

   Analyzing sales, customer, and market data to uncover trends, growth opportunities, and performance gaps across U.S. markets.Conducting structured market and competitive research for life sciences and laboratory products to support positioning and go-to-market decisions.Supporting digital marketing analytics by evaluating search visibility, content performance, and channel effectiveness.Building dashboards, performance summaries, and analytical reports to support sales and distribution strategy.Translating complex data insights into clear, actionable recommendations for cross-functional stakeholders.

Education

• Savitribai Phule Pune University

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

• Hult International Business School

  Master's degree, Business Analytics