Partha Sharma

About Partha Sharma

An intrapreneurial, visionary, and transformative Business Leader with ~16 years’ progressive experience – including 6 years in Egypt & Copenhagen; I bring to the table, exceptional skills in turning around business performance and scaling both digital and brick-and-mortar consumer businesses. I have successfully established robust omni-channel strategies, led Go-to-Market (GTM) initiatives, drove business growth, streamlined operations, and reinforced demand generation in multinational, startup, and growth-stage businesses across logistics, ecommerce, real estate, telecom, media, consumer goods, and FMCG industries in developed & emerging markets of USA, EMEA, and APAC. I progressed through various roles from grassroot levels to strategic ones within a span of a decade and a half. In my current role at ECU Worldwide, I am accountable for managing end-to-end marketing, branding, and positioning initiatives for ECU in global markets. I liaise with diverse, global stakeholders to align marketing landscape of ECU with primary focus on customer & product lifecycle management, digital transformation & adoption, and new market identification and expansion. I have to my credit, overseeing comprehensive marketing & insights management for AP Moller Maersk in APAC and EMEA regions, in an earlier role. On several occasions, I have been handpicked by the Executive leadership to turnaround performance of business units, to ensure client retention, and enable business continuity. A recent example was deployment of a three-pronged approach to target customers in USA, Europe, and SEA markets, which translated into ~4X ROI. Maersk received the ‘Most Trusted Brand of the Year Award’, 2022. Always inspiring teams to deliver outstanding results, I am not just satisfied with efforts, but believe in delivering end-result, backed by a collaborative work environment and clearly defined professional targets. I have successfully maintained near zero attrition while leading geographically diverse teams operating in different time zones. Fond of traveling, photography, cycling, and playing badminton & squash, I am always aiming to improve myself holistically. My skills and actions are underpinned by Steve Jobs quote ‘Think Different’. I try to bring in a fresh and different perspective to any task I undertake; my creative thinking, both visual and verbal, helps me to do.I am looking to improve my networks, hoping to share knowledge and grow ideas into actionable initiatives.

Experience

1. Vice President Global Marketing

   ECU Worldwide

   Aug 2023 — Present

   Accountable for managing end-to-end marketing, branding, and positioning initiatives for the organization in global markets; spearheaded programs to conduct in-depth market research & analysis, implement innovative online & traditional marketing strategies, and lead market penetration efforts while optimizing resources and costs. Liaised with diverse, global stakeholders to align the marketing landscape of ECU with primary focus on customer & product lifecycle management, digital transformation & adoption, and new market identification and expansion. Maintained near zero attrition while leading geographically diverse teams.

Education

• Digital Vidya

  Certification in Digital Marketing

• Indian Institute of Management, Calcutta

  Executive Program in Business Analytics, Executive Program in Business Analytics

• ICFAI Business School

  MBA, Marketing

  2006 — 2008

• North Maharashtra University

  Bachelor of Engineering, Electrical, Electronics and Communications Engineering

  2001 — 2005

• Indian Institute of Management, Indore

  Executive Program in Advanced Marketing Management, Marketing

• ICFAI Business School

  Master of Business Administration

Skills

• Strategy
• Consumer Behaviour
• Fmcg
• Data Analysis
• Segmentation
• Market Research
• Primary Research
• Team Management
• Questionnaire Design
• Customer Insight
• Marketing
• Management
• Customer Satisfaction Research
• Competitive Intelligence
• Marketing Strategy
• Tobacco Industry
• Crm
• Google Analytics
• Advertising Research
• Market Analysis
• Competitive Analysis
• Market Intelligence
• Consumer Product Testing
• Consumer Insight Generation
• Quantitative Research
• Marketing Research
• Analytics
• Business Strategy
• Brand Health Tracking
• Brand Equity