Parthasarathy R
Performance Marketer 🚀 | Paid Media Specialist (Google, Bing, Meta, Tiktok, Taboola, SA360, Quantcast) | Expanding Expertise in Retail Media Ads (Amazon Ads, Vantage Ads) | Startup, Drivehelp | PGDM’27 @ Great Lakes
- Role
- Analyst - Campaign Manager at iOPEX Technologies
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Parthasarathy R
My Path Less Traveled: From Numbers to Clicks. Starting as an Assistant…
Experience
Analyst - Campaign Manager
Dec 2023 — Present · Chennai, IN
Managing USA based 10+ clients, Developed and performed programmatic campaigns across various objectives (e.g, brand awareness, lead generation, sales) for diverse client portfolios with a budget of million + dollars. Perform daily account & campaigns management and optimize the campaigns with informed decisions to achieve the desired Campaign Goals.Create comprehensive media plans using Salesforce, executing seamless campaign setup and creative trafficking.Collaborated with cross-functional teams to set up the IO and execute innovative programmatic strategies, leading to a 30% increase in brand awareness.Conducted multivariate testing to refine audience segments and creatives (Video & Display), resulting in a 46%increase in conversion.Optimized programmatic video campaigns, resulting in a 15% reduction in CPC and a 20% increase in conversion rate. Successfully launched and managed multi-million dollar campaigns for a B2C client, exceeding KPIs and driving significant ROI
Education
Ebenezer Matriculation Higher Secondary School Korattur
2006 - 2019
St Peters Institute of Higher Education and Research
Bachelor of Commerce - BCom
2019 — 2022
Great Lakes Institute of Management
Post Graduate Diploma in Management
2025 — 2027
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