Parthasarathy T S

About Parthasarathy T S

As a Social Media Strategist at Entri, I contribute to enhancing the brand\'s digital presence by managing Instagram, YouTube, and the Entri Commerce Tamil page. My role includes creating engaging, platform-specific content, implementing targeted social media strategies, and leveraging performance marketing to optimize audience engagement and business growth. With a Bachelor of Technology from Hindustan University and certifications in Digital Marketing and Analytics, I bring expertise in SEO audits, social media optimization, and content management to my work. I aim to drive impactful online strategies while aligning content with business objectives, ensuring consistent brand visibility and engagement.

Experience

1. Social Media Strategist

   Entri

   Jan 2025 — Present · Coimbatore, IN

   As a Social Media Strategist at Entri App, I manage and grow the brand’s presence across social media platforms with a strong focus on Instagram, YouTube, and Entri Commerce Tamil page. My role blends content creation, strategy, and performance marketing to drive engagement and business growth.Key Responsibilities:Content Creation & StrategyDeveloping engaging, platform-specific content (posts, reels, shorts, and brand awareness videos).Crafting hooks, captions, and scripts to capture audience attention.Leveraging moment marketing to align with trends and cultural events.Channel ManagementManaging and optimizing Instagram and YouTube pages for growth and engagement.Driving interaction through reels, stories, polls, and short-form videos.Maintaining consistent brand voice and identity across platforms.Brand Awareness & CampaignsCreating videos and campaigns to strengthen brand visibility and trust.Executing targeted campaigns to connect with commerce students and aspirants.Lead GenerationDesigning and executing content strategies to generate organic leads through social media.Building awareness-to-conversion funnels using engaging educational content.Nurturing an active audience base to support course enrollments.Analytics & Performance TrackingAnalyzing social media metrics to understand audience behavior.Using insights to refine strategies for higher reach, engagement, and leads.On-Camera PresencePresenting and hosting videos for Entri Commerce Tamil to build authenticity and connect with the audience.

Education

• Hindustan University

  Bachelor of Technology - BTech, Mechanical Engineering

  2017 — 2021