Partha Prateem Mukherjee
Regional Sales Manager @RPSG (FMCG) - Guiltfree Industries Limited
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WORK HISTORY
Regional Sales Manager @RPSG (FMCG) - Guiltfree Industries Limited
Kolkata, IN
Leading a ₹125+ Crore annual business with ~35% CAGR across West Bengal, Bihar, Jharkhand, Odisha & North East• Managing 40+ sales resources, driving productivity, coverage expansion, and distributor effectiveness. Achieved the lowest team attrition PAN India through strong engagement, capability building, and performance coaching.• Own regional P&L, revenue growth, spend optimization, and distribution expansion• Designed & formulated Annual Business Plans for the region based on granular opportunity mapping (market potential, outlet universe, price points & category mix), translating strategy into month/quarter-wise execution • Built and strengthened Distributor & Super Stockist networks in high-weighted sell-out markets• Spearheaded GTM strategy and execution for new product launches, ensuring rapid scale-up• Led BTL / shopper marketing initiatives to improve offtake and brand visibility• Worked closely with Supply Chain, Marketing & Finance for seamless execution and availability• Developed and mentored teams through training, coaching, and performance reviews
EDUCATION
The University of Burdwan
Master of Business Administration - MBA, Marketing
University of Calcutta
BSC, Chemistry (H)
Indian Institute of Management, Calcutta
Executive Programme in Business Management
ABOUT PARTHA PRATEEM MUKHERJEE
Results-driven FMCG Sales & Business Leader with 20+ years of experience driving sustainable topline growth, market expansion, and profitable business scale-up across General Trade (GT), Modern Trade (MT), and Institutional channels.Currently leading a ₹125+ Crore business across East India, delivering ~35% CAGR through disciplined market execution, strong distribution fundamentals, and scalable go-to-market strategies in highly competitive FMCG markets.My leadership focus lies in building scalable distribution ecosystems, strengthening channel partnerships, and developing high-performance sales organizations that consistently deliver sustainable growth.Beyond business outcomes, I am deeply committed to people leadership and talent development, having built stable, high-engagement sales teams with one of the lowest attrition levels PAN India.Core Leadership Capabilities Strategic Sales Leadership & Business Scaling Go-To-Market Strategy across GT, MT & Institutional Channels Distribution Expansion & Channel Ecosystem Development Distributor / Super Stockist Network Strengthening New Product Launches (NPD) & Market Entry Strategy BTL Activations & Market Development Annual Business Planning & Regional Strategy Forecasting, Spend Optimization & Full P&L Ownership Building High-Performance Sales Teams & Future LeadersBusiness Impact• Leading a ₹125+ Cr annual business across East India• Delivered ~35% CAGR growth through distribution expansion and disciplined retail execution• Built scalable Go-To-Market frameworks for long-term market share growth• Strengthened distributor partnerships and channel networks across competitive markets• Built high-engagement, low-attrition teams delivering consistent performanceCareer Highlights Chairman’s Top Gear Award — RP Sanjiv Goenka Group Best Regional Sales Manager — 2 out of 3 consecutive years Promoted from DGM to AGM for delivering the highest regional growth for 3 consecutive years Nominated for Executive Programme in Business Management (EPBM) — IIM CalcuttaLeadership PhilosophyI thrive in leadership roles that demand strategic thinking, disciplined execution, and strong people leadership — transforming market opportunities into scalable and profitable FMCG businesses.Open to Strategic Leadership Conversations• FMCG Business Leadership & Revenue Growth• Go-To-Market Strategy & Channel Transformation• Distribution Expansion & Market Development• Business Expansion, Turnaround & Market Scale-Up
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