Parthana Bora
Marketing Science & Research Specialist | Consumer Intelligence - Reporting and Insights | Data Mining | Social Listening I Data-Driven Strategist
- Role
- Specialist Analytics & Decision Science at Omnicom Media
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Parthana Bora
Experienced Research Consultant with total of 9 years and 6years specializing in…
Experience
Specialist Analytics & Decision Science
Apr 2025 — Present · Bangalore Urban, IN
Data Analysis & Insight Generation: Analysis of large datasets using various Social-listening (Talkwalker/ Brandwatch) and Predictive analysis (Growth Protocol, Omni Q) platforms to identify trends and deliver actionable insights that drive strategic business decisions.Reporting & Visualization: Developing reports and interactive dashboards using Excel, and Power BI to communicate findings aligned with stakeholders requirements.Collaboration & KPI Definition: Work with cross-functional teams to define key performance indicators and support data-informed marketing, media, launch/market-entry strategies.Project Leadership & Communication: Lead projects, manage client relationships, and present insights effectively using PowerPoint and advanced Excel skills
Education
Alliance University
Bachelor of Commerce (B.Com.)
2012 — 2015
Manipal Institute of Management, MAHE, Manipal
Executive MBA
2024
Vogue Institute of Fashion Technology, M.G Road, Football Stadium complex, Bangalore-25
Diploma
2017 — 2018
Skills
- Marketing Communications
- Digital Marketing
- Online Marketing
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