Partha Pratim Basu

About Partha Pratim Basu

COE (Patient support Projects & Market Access); A Specialist, with a demonstrated history of excellence. Working in the health care industry for the last (36 years in Sales & Marketing), handling interesting job functionality in varied dynamic roles. Skilled in Negotiation, KOL Management, Sales Operations, Sales Management, and Strategic government and trade Partnerships. A Strong program and project management professional. A Master of Science (Life Sciences), with specialization in Genetics. Competent in Disruptive & Inclusive Marketing; Consumer Behavior; Product & Advertising Management. A certified Digital Marketeer from NIIT and a certified CSR professional from Indian Institute of Corporate Affairs, Under ministry of Corporate Affairs, Government Of India. Recipient of lots of Internal, National and International awards and accolades. Have been on the Jury of Asia pacific Digital Marketing Awards for \"Experiential Marketing”. Proficient in English, Hindi, Bengali and Oriya languages.Servicing a broad role, that requires to juggle leadership skills and development duties, coupled with organizational strategy, resource management and implementing agency management to deliver on Customer Service, Policy Advocacy, Project planning & Designing to support Sales and Marketing. Providing strategic leadership, to blend designs and scale up Project management through - Innovations in Digital interventions, Experiential Marketing, New product or service launches, Therapy Area Market Access, Mass Awareness projects, Government Projects - Public Private Partnerships, Content development & PR. Rendering Government Policy Advocacy efforts through Negotiations, Partnerships & Alliances with relevant organizational bodies & Key Account Management. Love working in the strategic leadership space in existing and new healthcare service and solution introductions, re- defining customer journey & designing customer centric initiatives in Heath tech by collaborating with cross functional experts and the experienced. Open to learning and continuously updating self on in areas of expertise are a priority. A practitioner of impact marketing & a speaker who shares experiences to exemplify strategic marketing willingness to achieve.

Experience

1. Coe Psp & Access Digital Data & Analytics at Msd

   MSD

   Jul 2023 — Present

Education

• School Of Life Sciences; Jyoti Vihar; Orissa; India

  MSc - Master of Science, Life sciences; Specialisation - Genetics