Parth Trivedi
Retail Marketing Manager @ Lawrence & Mayo | Ex - SukhoThai & Kotak Life Insurance | Strategic Brand Marketing Specialist | Expertise in Retail Marketing, Integrated Marketing, and Partnership Development
- Role
- Retail Marketing Manager at Lawrence & Mayo Opticals
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Parth Trivedi
Always looking for opportunities.
Experience
Retail Marketing Manager
Dec 2024 — Present · Mumbai, IN
Currently leading regional retail and digital marketing initiatives across 50+ showrooms in Maharashtra, Gujarat, Goa, Madhya Pradesh, and Karnataka. Responsible for driving omnichannel campaigns, elevating brand visibility, and enhancing customer engagement through a mix of performance marketing, ATL/BTL activations, and strategic collaborations- Overseeing performance marketing campaigns to drive store visits, lead generation through paid digital media- Conceptualizing and executing strategic marketing initiatives aligned with business goals for both retail and digital functions- Leading the planning and rollout of 360° campaigns that integrate offline and online platforms- Collaborating with internal teams and global optical brands (Essilor, Luxottica, Zeiss, Nikon) to develop compelling communication strategies- Executing influencer marketing campaigns to amplify brand reach and connect with target audiences across digital platforms- Executing ATL & BTL marketing activities, including hoardings, kiosks, radio, newspaper ads, emailers, SMS, and more- Directing creative content creation for digital assets—landing pages, videos, and promotional content- Analyzing market and competitor trends to derive actionable insights and identify areas of differentiation- Driving campaign analysis, reporting key performance metrics, and delivering presentations on outcomes and improvements- Handling visual merchandising by coordinating with brand partners and supervising in-store display implementation across regions- Managing end-to-end agency coordination, budgeting, and vendor negotiations to ensure cost-effective execution.
Education
Chetana's Institute of Management & Research
PGDM, Marketing
S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077
Commerce
2016 — 2018
Somaiya Vidyavihar University
Bachelor's of management studies - BMS, Marketing
2018 — 2021
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