Parth Kakadiya

About Parth Kakadiya

I build and scale performance-driven acquisition systems that connect paid media directly to measurable revenue outcomes.With 6+ years of hands-on experience across affiliate-led and in-house growth environments, I specialize in designing end-to-end customer acquisition frameworks for US and UK markets, with a strong focus on attribution, signal recovery, and unit economics.My work typically spans four core areas:1) Attribution & Data IntegrityI design server-side tracking architectures (sGTM, Conversion API) to recover lost attribution in privacy-constrained environments, improving data accuracy and optimization signals for paid media platforms.2) Performance-Focused Paid MediaI execute and optimize multi-channel paid media strategies across Meta, TikTok, and Google Ads, using structured A/B and creative testing to reduce CAC and scale high-intent acquisition.3) Automation & AI-Driven EfficiencyI build automation workflows and conversational AI systems (n8n, Twilio, Vapi.ai) to accelerate lead qualification, reduce manual workload, and improve speed-to-lead performance.4) Full-Funnel Conversion & RetentionI develop and optimize high-conversion WordPress landing sites, integrate advanced analytics (GA4, Microsoft Clarity), and implement CRM-based lifecycle automation to improve downstream LTV.If you’re building a performance-driven team that needs a technical architect who actually understands the P&L, let’s connect. p••••••••@gmail.com

Experience

1. Performance Marketer

   Dvij Infotech

   Apr 2026 — Present

Education

• C. K. PITHAWALA COLLEGE OF ENGG. & TECH., SURAT, INDIA

  Bachelor of Technology - BTech